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This is something we’re more than proud of, we consider it one of our greatest strengths. Together, we put our collective strengths to work to get other people to do something: we get them to act.Our guiding principle for all strategy is authenticity—what is honest and credible—as this is the true litmus test for success. A continuous feedback loop advances our learning, with data, analytics and attribution fueling insights for what’s next. Our work digs deep, forging connections between brands and people that last lifetimes. But numbers without a narrative paint only a partial picture.Before data can inform an action, it must tell a story—and we must understand it.