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This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine.Such sites earn revenue from a mix of advertising and sale of additional options.



That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.There are mixed opinions regarding the safety of online dating.Over 50% of research participants in a 2011 study did not view online dating as a dangerous activity, whereas 43% thought that online dating involved risk.Online dating services also differ widely in their revenue streams.