Women eventually won the right to vote in many countries and own property and receive equal treatment by the law, and these changes had profound impacts on the relationships between men and women. In many societies, individuals could decide—on their own—whether they should marry, whom they should marry, and when they should marry.A few centuries ago, dating was sometimes described as a "courtship ritual where young women entertained gentleman callers, usually in the home, under the watchful eye of a chaperone," but increasingly, in many Western countries, it became a self-initiated activity with two young people going out as a couple in public together.Accordingly, there was little need for a temporary trial period such as dating before a permanent community-recognized union was formed between a man and a woman.While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction.Thus, the concept of marriage is changing widely in many countries.Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists.Each culture has particular patterns which determine such choices as whether the man asks the woman out, where people might meet, whether kissing is acceptable on a first date, the substance of conversation, who should pay for meals or entertainment, Since dating can be a stressful situation, there is the possibility of humor to try to reduce tensions.
Information about human sexuality grew, and with it an acceptance of all types of sexual orientations is becoming more common.From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.Men and women became more equal politically, financially, and socially in many nations.With the use of modern technology, people can date via telephone or computer or meet in person.
Dating may also involve two or more people who have already decided that they share romantic or sexual feelings toward each other.
Still, dating varies considerably by nation, custom, religious upbringing, technology, and social class, and important exceptions with regards to individual freedoms remain as many countries today still practice arranged marriages, request dowries, and forbid same-sex pairings.